Selected work sample · Organisational redesign

Turning a leadership gap into a stronger operating model

I replaced a planned like-for-like hire with one accountable Operations model spanning the release journey.

1 weekProposal made before the vacancy was published
6 unitsIntegrated under one accountable owner
≈50%Lower monthly cost run rate over 18 months

01 / Context

The departure exposed a wider ownership problem.

01

Leadership gap

A departing Head left a 14-person department needing daily leadership and technical escalation.

02

Default response

Recruit an external replacement for the same functional role.

03

Structural issue

Separate teams owned steps, but nobody owned the release outcome.

Customer-side evidence

Lost hand-offs and late escalations became delayed releases and artist complaints.
Approx. 300,000 active artists and labelsSix operating units

02 / Strategic decision

Replace the structure, not the vacancy.

Within one week, before HR published the vacancy, I proposed a different operating model.

Expected path

External Head
Same functional structure

Proposed model

One accountable Operations owner
SupportQA & DeliveryLegal & CopyrightPitchingPlaylist CurationVideo-platform operations
  • Avoid external recruitment and onboarding time
  • Give the COO one point of accountability
  • Develop proven internal operators into Team Leads

The COO approved the proposal during the outgoing Head’s notice period. Planned leave reduced the effective handover to approximately two weeks.

03 / Execution

A practical operating system, built around the work.

Four moves connected structure, workflow, data and Product execution.

  1. Map

    Document the full release journey and expose the missing end-to-end owner.

  2. Measure

    Define Delivery Time, lead time and a 21-day target, supported by weekly reporting.

  3. Delegate

    Appoint internal Team Leads and transfer ownership of workload, systems and KPI accuracy.

  4. Prevent

    Turn Operations evidence into Product priorities, clearer guidance and earlier testing.

Every two daysTeam stand-ups
WeeklyTeam Lead reporting
30 minutesCOO review
Artist feedbackOperations dataRoughly 1 in 3 Product initiatives reserved for an Operations priority

04 / Impact

Lower cost. Faster flow. Better quality.

≈50%

reduction in the monthly Operations cost run rate over 18 months, according to Finance reporting.

Headcount moved from approximately 30 to 15 through voluntary departures and roles not being backfilled. There were no layoffs. All six units remained active while reported volumes increased.

Operational change

Before and after, at a glance

Bar lengths compare change within each measure, not across measures.

Delivery Time
Before10 days
After1 to 2 days

Paid release registration to aggregator submission, reached within two months.

QA Touch Time
Before5 min
After1 min

Average internal review time within six months.

Support Happiness Score
Before3.0 / 5
After4.5 / 5

Customer-reported score within six months.

Replies to Resolve
BeforeApprox. 7
AfterApprox. 2

Within six months. First Reply Time also improved from approximately 48 hours to 24 hours or less.

1 to 2 days → 15 days

Delivery lead time

Average time between aggregator acceptance and scheduled publication, reached within two months against a 21-day target.

−40%

Preventable errors

Field Update Requests and copyright-infringement claims each declined within six months. Aggregator tickets caused by pre-release errors fell by approximately 40% within eight months.

3 weeks → 2 weeks

Localisation turnaround

Average turnaround improved by approximately 30% within two months. Video-platform issue resolution also improved from approximately 15 days to 5 days within six months.

Figures are retrospective and rounded. Results were delivered with the Operations teams and cross-functional Product and Engineering partners.

05 / What this demonstrates

Judgment that carries through to execution.

Strategic judgment

Reframed a replacement hire as an operating-model decision.

Ownership

Acted within one week, before the vacancy was published.

Organisational design

Created clear accountability across six operating units.

Cross-functional leadership

Converted Operations evidence into shared Product priorities.

Talent development

Built responsibility through Team Leads, Seniors and guilds.

End-to-end execution

Connected structure, workflow, data and measurable outcomes.